Adding well-thought out ornamental & structural features to a garden are what transforms a well-designed, well-planted garden into a space with "atmospheric magic" (that can be a term, right?); it helps make the garden come alive with personality!
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When picking out features to add to your garden, consider the style of your garden. Is it more formal or informal? Choose features to complement your space & create a unified look to avoid confusion. For example, a garden gnome, in most cases, would look out of place when placed across from a large stone Buddha. Whether you are going for a style that's Zen, shabby chic, country, or whimsical- try to keep it streamlined enough to avoid clashing & create an overall cohesive look. With that said, there's no reason to be boring- there are some really creative, unique garden statues out there these days! Finding one (or a few!) that speaks to you will help your personality & your garden's personality shine through in your landscape.
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Creating height is something to always consider when embellishing a garden. Varying heights, like in interiors, creates interest in a garden. Another way to add height (besides, of course, using trees) is thru use of structures such as pergolas, trellises, gazebos, & obelisks. These structures, like statues, also give your garden personality & many of them add a functionality to your space as well. Adding an element like this adds another layer to your garden & therefore enhances its personality & interest.
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To introduce a completely different element into the garden, consider adding a water feature. It moves, creates sounds, & reflects its surroundings. Water also encourages wildlife such as frogs, birds, & butterflies. And here's a fun little fact: if you want to attract butterflies in a simple way, add some larger rocks to your landscape. Find rocks that have some crevices & when it rains, the water will slightly puddle there. Butterflies love those tiny puddles- they will use your rocks to perch on & get a drink!
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Making a statement: The general rule of thumb of less is more can be applied, but also remember, this is your garden & your statement to make! When in doubt, keep it simple. The important part to remember is any element should complement your garden, not distract from it.